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NEW YORK, N. [url=http://www.chiefsauthenticofficialstore.com/authentic-armani-watts-
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NEW YORK, N. Armani Watts Chiefs Jersey .Y. - Forget slapstick and sex in Super Bowl ads: This year, serious was the name of the game.Nationwide ran an ad on preventable childhood death. Carnival struck a sombre note with a voiceover by John F. Kennedy speaking lyrically about the sea. And a public service announcement by coalition No More depicted a chilling 911 call from a battered woman to demonstrate the terror of domestic abuse.Other advertisers had positive, albeit equally serious themes: McDonalds said it would let some customers pay with acts of kindness, Coca-Cola showed online negativity and bullying turning positive and Procter & Gambles ad for its Always feminine products brand tried to redefine what it means to do things like a girl.Its a shame there arent any commercials for antidepressants because these commercials make me want some, said Jon Early, who was watching the game in New York with friends. Football is supposed to be an escape.The serious tone is an effort to win over Americans who have a lower tolerance for crass ads with an overuse of sexually explicit themes and sophomoric humour. They also have short attention spans these days, thanks to the bite-sized communication of social media.The serious spots were a continuation of a trend that started last year when advertisers shied away from the tactics that had been commonplace during Super Bowl. The difference this year is that many of the serious ads had an overarching message to live better, think better and be better.With 30-second ads costing $4.5 million for the chance to market their brand to 110-plus million Americans, advertisers were trying to stand out by marketing socially conscious messages. In the process, they hoped to boost the image of their brands.The Super Bowl reflects whats happening in the country, said Tim Calkins, a marketing professor at the Kellogg School of Management at Northwestern University. Maybe in the country today were a little more reflective and a little more pensive.SERIOUS TONEA Microsoft ad with a voiceover by rapper Common told the story of Braylon ONeill, a boy who was born missing the tibia and fibula bones in both of his legs so he had to learn to live with prosthetic legs developed by Microsoft.The ad struck some similar notes with Toyotas Camry ad, which featured Paralympian Amy Purdy, who also has prosthetic legs snowboarding and dancing set to a speech by Muhammad Ali that ends Ill show you how great I am.Some serious ads bordered on sober. Nissan returned to the Super Bowl after 18 years with an ad featuring the story line of an up-and-coming race driver and his wife struggling to balance work and raising their son. In a jarring detail that many on social media pointed out, the ad was set to Cats in the Cradle by Harry Chapin, who was killed in a car crash.And a Nationwide ad showed a boy riding a school bus and lamenting hell never learn to fly, or travel the world with my best friend, or even grow up, because he died in an accident. The ad was aimed at stopping preventable childhood accidents, but Charles Taylor, marketing professor at the Villanova School of Business in Pennsylvania, said it received the most negative response from his ad viewing panel.Its just playing with fire focusing on an adolescents death in the context of the Super Bowl, he said.POSITIVE BUT SERIOUSOther advertisers tried to implore people to do positive things.In apparent commentary on how heavily food companies market to Americans, Weight Watchers Super Bowl debut ad showed pizza, doughnuts in large portions with an ominous voiceover saying You gotta eat, right? A tagline said Weight Watchers can help members take control.But it didnt resonate with all viewers, many of who were at Super Bowl parties eating snacks. Some people are saying it made them want to eat more than anything, said Villanovas Taylor.Meanwhile, fast food chain McDonalds announced it will randomly select customers who can pay for their food with acts of goodwill, such as calling their moms and telling them they love them as part of a Valentines Day promotion that starts Monday.Humour IN BETWEENNot all ads were serious, though.Nationwides other ad showed Mindy Project star Mindy Kaling walking around New York believing she is invisible and doing scandalous acts, including sitting naked in Central Park and going through a car wash. Then, she tries to kiss actor Matt Damon, but as it turns out, he can see her. The idea is Nationwide doesnt treat customers like theyre invisible.Naomi Zikmund-Fisher, a psychotherapist watching the game in Ann Arbor, Michigan, said the ad appealed to her. It sucked you in as a plot and then ruined it for her, she said.Another ad scored early. Chevrolets spot before kickoff appeared to be a live game feed that turned into static and a blank screen, shocking some viewers. Chevrolet used the trick to show that its Colorado truck has 4G LTE Wi Fi, allowing for live game streaming in the truck.That one got all of our attention, said Kirin Jessel, who watched the game with co-workers in Oakland, Calif. We were thinking Oh my God, whats happening. David Amerson Chiefs Jersey . CHAUNCEY BILLUPS (Pistons): Yes they got Josh Smith and Brandon Jennings in the off-season and Andre Drummond is a beast (teams are kicking themselves for passing on him - he rebounds and block shots every game - thats two more discernable and significant skills than most guys in his draft class), but dont for a second discount the impact of having a savvy veteran like Billups on your team. Stefan Charles Jersey . Three days after falling to Hamilton, Abbotsford scored three goals in 53 seconds en route to a convincing 5-1 win over the Bulldogs Saturday in American Hockey League play. http://www.chiefsauthenticofficialstore....ersey.html . Markieff Morris and Marcus Morris, city natives, handled the catering for teammates that begged them for the tasty postgame feast.WASHINGTON -- Juan Lagares was ready to contribute when given the opportunity. "I know I can play. Thats what I do. Thats what Im here for," Lagares said after driving in three runs with a homer and a single and robbing Washingtons Jayson Werth of a home run in New Yorks 5-2 win on Saturday. Lagares came in 5 for 27 in his past 11 games, but he provided a jolt for the struggling Mets. He singled in a run during a three-run first and homered with one on and one out in the third to give New York a 5-0 lead. Hes batting .304 for the season. "Well, hell play tomorrow," Mets manager Terry Collins said to laughter following the game. "He had a good game. Thats great. Thats why we put him in there today," Collins added. "Gios not easy to hit, but hes got a (better) chance to have some success against lefties than he has been against righties, so I let him in there." The Mets outfielder took a homer away from Werth with a leaping catch against the wall in centre. "Im not surprised by anything he does defensively, not a thing," said Collins, who also praised Lagares for his offensive work this week with assistant hitting coach Luis Natera. "I try to be positive, try to do my work in the cage and try to be ready for the opportunity," Lagares said. "Thats the key, be positive and keep working." Bartolo Colon (3-5) allowed two runs and five hits over eight innings as New York snapped a three-game losing streak and won for the first time in 10 tries against Washington. Rookie Eric Campbell drove in two runs and had his first two-hit game, and Daniel Murphy added two hits as well for New York. Colon, who turns 41 next week, came in 0-2 with an 8.31 ERA (17 runs in 17 1-3 innings) in three starts this month -- all on the road. On Saturday, he retired the last 11 hitters he faced. "He made big pitches, he pitched ahead," Collins said. "You know, you looked up and you saw he had 70 pitches, you kind of figured hes on his game." Jenrry Mejia pitched the ninth for his first career save. Ian ;Desmond had two hits, including a two-run homer, for Washington. Stefan Charles Chiefs Jersey. . Gio Gonzalez (3-4) took the loss, suffering his second straight poor start. Coming off a 9-1 loss at Oakland in which he allowed seven earned runs in five plus innings, he lasted just three innings Saturday. "Arm slot wasnt where I wanted it to be. Up in the strike zone the entire time, falling behind on everyone. You can see it just wasnt a good game at all," Gonzalez said after allowing five earned runs and seven hits. The Mets scored one more run in the first inning Saturday than they had in the previous 27 combined. With one out, Murphy lined a single to centre and David Wright followed with an infield hit between first base and the mound. After Chris Young walked, Campbell sent a single to centre to score Murphy and Wright. Lagares, in the starting lineup for the first time since Tuesday, blooped a single to right, scoring Young with the third run. It marked the 10th time this season that Washington had allowed three or more runs in the first inning. In the third, Campbell singled with one out and Lagares drove a 3-2 fastball into centre. Desmonds homer in the fourth pulled the Nationals within 5-2. Werths leaping catch at the wall with two outs in the ninth preserved Friday nights 5-2 Washington win. He was the victim on Saturday, however, when he appeared to pull the Nationals within 5-3 with a drive to centre to open the sixth, but Lagares raced to the wall, leaped and reached back to grab the drive. "I know he hit it good," Lagares said. "I just go like I always go, hard, and try to make the catch." NOTES: Craig Stammen pitched four innings of scoreless relief for the Nationals. ... Murphy has hit in nine straight (13 for 36) and in 34 of the 40 games hes played. ... Nationals 1B Adam LaRoche tested his strained right quad Friday and said he hopes to be ready to return when hes eligible to come off the disabled list May 25. ... New Yorks Zack Wheeler (1-3, 4.53) opposes Jordan Zimmermann (2-1, 3.59) in Sundays series finale. Cheap Chargers Jerseys Cheap Rams Jersey Cheap Dolphins Jerseys Cheap Vikings Jerseys Cheap Patriots Jersey Cheap Saints Jerseys Cheap New York Giants Jerseys Cheap Jets Jerseys Cheap Raiders Jerseys Cheap Eagles Jerseys Cheap Steelers Jerseys Cheap 49ers Jerseys Cheap Seahawks Jerseys Cheap Buccaneers Jerseys Cheap Titans Jerseys Cheap Redskins Jerseys ' ' '
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